The Top 04 Short Video App Made In India In 2021!
Nowadays, short videos are in trend and it is not a hidden fact that TikTok was the platform that made it a trending thing, being the only dominant platform. But, later, its fate was challenged by many countries and was soon banned. Many users started searching for quick alternatives to keep up with the short video trends that showcased their talent and entertain the audience. Talking about India, people really had a hard time getting over the ban of 59+ other applications overnight. It indeed created disorder between masses who loved TikTok.
To bring back the trend and fill the void, the ‘Make In India’ team launched several Indian apps to keep people interested and unaffected by the ban on Chinese applications. This revolution proved that India is not reliant on foreign apps and is completely capable of making its own and creating an impact. After the launch of many short video app made in India, the popularity touched heights. Currently, many made-in-India apps are ruling the hearts of millions, and some are gaining immense popularity amongst the users.
Are you looking forward to joining the short video community but are confused about which platform will help you reach maximum popularity? No worries, In this article, we will discover some of the most loved and used apps by the Indians since last year.
So without any further ado, let us get into the curated list of the most influential short video apps that can be highly effective for influencers and brands, available readily from the Android and iOS app store.
Why exactly are short video apps popular amongst Influencers and brands?
Influencers are people on a platform with a tremendous following (and thus, influence) who can earn money through branded content deals or advertising products through the content they generate. They often drive engagement in the platform as well. Using a short video app is the easiest way to gain popularity and money. People are usually more inclined towards short videos on their social media, keeping in mind an individual’s short attention span these days.
Almost 68% of companies have already started using videos as their only marketing tool to expand their reach. Due to which the popularity of short video app made in India is still rising. It will be a blunt straight-up fact that many brands and marketers are using these apps with effective marketing tactics to influence people in a short time.
The Top 04 winning short video apps in India
Chingari
Chingari, Bharat Ka Super Entertainment App is making its presence impactful with a great fan base. It has won the ‘Atma Nirbhar app’ competition conducted by the Indian government. Recently, Chingari managed to raise $13 million led by onMobile. It has a total of 10Million+ downloads. The ranking- 1 79 lakh+ users have rated it 4.2 out of 5 from legitimate users. Besides, India’s most loved and very own Bollywood sensation- Salman Khan is one of the star investors in the Chingari app. It also renders support in so many local languages. It has proved to be India’s most downloaded and used application. Kudos to the makers!!
MOJ
MOJ is another famous application developed by ShareChat, which also got a unicorn status of late. It broke a record to get 50K downloads in just two days in July last year. MOJ is famous for its creative and funny filters with AI support and includes 15 languages, including English, Hindi, Urdu, Assamese, Bengali, Odia, Tamil, etc. It is currently ranked second among the free apps in the Social category of the Google Play Store. The ranking- 4.2 by 6.32 lakhs users indicates the mountainous notoriety of Moj.
MX TakaTak
MX TakaTak is owned by MX Media. It is almost similar to TikTok. The very name ‘TakaTak’ is inspired by TikTok. This app received immense popularity amongst the other apps due to its active social platform sharing feature. It also provides the most advanced technological solution to edit short videos. In February 2021, MX TakaTak got crowned as the most downloaded app in India. The ranking- among its 100 million users, 5.5 lakhs+ have given it an average rating of 4.2.
Josh
Josh (developed by the Ver Se innovation team) happens to be one of India's most popular desi video apps, with top investors being Google and Microsoft. It provides content in various languages like English, Hindi, Malayalam, Telugu, Kannada, etc. Currently, it has a total of 50 Million+ downloads on the Play Store. The ranking- more than 3.26 lakhs users have provided an average rating of 4.2.
Final Words
In the current COVID-19 2nd lockdown scenario where people are quarantined, marketers are facing a rough time to sell their products, the above-mentioned short video app made in India can help people with promoting their content and brands in incredible ways. From entertainment to business, these apps are one destination for all purposes.